Blog
February 11, 2025
6 min read

Do Competitor Comparison Pages Still Work for SEO?
Competitor comparison landing pages have been a staple of SEO forever. A staple of marketing, really, since marketing’s earliest days. But comparison pages won’t be viable traffic drivers for much longer — at least for brands comparing themselves against other brands. Someone will always rank for “[brand] vs [brand]” searches, but we’ll see more unbiased […]
The Pareto Principle of SEO
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Insights from the Blog

Bringing you tips, tricks and digital growth techniques.
What People Get Wrong About Ecommerce Category Page SEO
SEO
October 8, 2024
7 min read
Here’s a controversial opinion: The absolute best way to improve your ecommerce category page SEO is to improve the page’s user experience. I’m not kidding. When it comes to product category pages (or “product listing pages” if you prefer), the UX is more important than keyword research, page headings, or any traditional SEO tactics. It’s […]
What Most Businesses Get Wrong About Indexability and Crawlability
Blog
September 3, 2024
Everyone wants to improve SEO to rank high on search engine results pages (SERPs). But for some businesses, the more pressing issue is that they’re not appearing in search engines at all. If you’re in that boat, it’s because search engines can’t find, crawl, or index your website. Let’s explore what most businesses get wrong […]
The New Marketing Frontier: How to Build a Brand in the AI Era
Blog
June 17, 2024
11 min read
Paid search, paid social, search engine optimization, and affiliate marketing. For the past 15 years, these four marketing tactics paired with sales outreach to dominate customer acquisition. How? They focused on making their target customer’s internet experience as convenient as possible. Each tactic drove results by integrating relevant, high-quality information or experiences with everyday Internet […]
61 Mind-Bottling SEO Stats for 2025
Blog
May 19, 2024
9 minute read
Yes, we did just say mind-bottling. While many believe that SEO is dead (enough that 250 people search for that exact phrase every month), the reality is that it’s still very much alive, and we have the statistics to prove it. Sure, Google has made it very difficult to cheat the system, but that’s forced […]
Google Is Changing (and so Is Ecommerce SEO)
Blog
April 25, 2024
6 minute read
Google is going through some big changes right now, and they’re going to have a huge impact on the way we do ecommerce SEO. We’re seeing lots of different features on the search results pages (and not just the AI-generated results from SGE) We’re also seeing a lot of the low-quality, cookie-cutter blog articles that […]
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Our Predictions for How SGE (AI Overviews) Will Impact Search
March 25, 2024
What Does a Content Strategist Actually Do?
March 17, 2024
7 Benefits of SEO for Ecommerce Businesses
March 15, 2024
What Industries Shouldn’t Invest in SEO Content?
February 29, 2024
The Best Ecommerce SEO Tools
February 25, 2024
7 Examples of Link Bait That Worked (and Keep Working)
November 29, 2023
How to Assess Market Opportunity for SEO
November 29, 2023
The 5 Components of a Successful Content Strategy
November 13, 2023
Our Proven 7-Step Content Development Process
November 1, 2023
Content Marketing vs. SEO (and Why They Work Best Together)
October 30, 2023
The Ecommerce Content Marketing Strategy that Builds Industry Leaders
October 15, 2023
SEO Principles, As Explained Through Road Trips
October 13, 2023
Our High-Growth SaaS SEO Framework
October 8, 2023
Protect Your Traffic With Our Domain Migration SEO Checklist
September 19, 2023
SEO for Insurance Agents: A Complete How-to Guide
September 1, 2023
How to Refresh Old Blog Posts for Better Performance
August 28, 2023
Construction Marketing: 7+ SEO Tips to Help You Get Leads
July 17, 2023
14 DIY SEO Tools for Do-It-Yourself Content Marketers
July 12, 2023
The Accountant’s Guide to SEO
June 27, 2023
Expert Advice on How to Write Your First Blog Post
June 14, 2023
5 Things to Know Before You Outsource Writing Services
June 12, 2023
Our Affiliate Marketing Roadmap: How to Get Started
June 11, 2023
A Comprehensive Intro to SEO
June 2, 2023
SEO for Lawyers: How to Grow Your Practice With Content Marketing
May 17, 2023
Link Velocity: Can You Build Links Too Fast?
May 9, 2023
Should I Invest In SEO? Yes — Here’s How And What To Expect
April 24, 2023
How to Create Interactive Blogs and Social Media Posts
April 23, 2023
How to Build Customer Archetypes and Buyer Personas
April 23, 2023
The 7 Essential Elements to Incorporate in Your Brand Style Guide
April 21, 2023
The 9 Core Roles on an Established Content Team
April 9, 2023
13 Unique Benefits of Content Marketing
April 9, 2023
The Purpose of a Blog: How Blogging Drives Sales
April 2, 2023
The 7 Biggest Content Marketing Mistakes that Cost Businesses Thousands
March 30, 2023
7 Common Mistakes Every Affiliate Marketer Needs to Avoid
March 30, 2023
Our In-Depth Guide to SEO Keyword Monitoring
March 27, 2023
Affiliate Marketing Tools: The 27 Tools Every Marketer Needs
March 24, 2023
Which SEO Benchmark Metrics Should You Track?
March 19, 2023
Why Your Website Isn’t Showing Up in Google (and What to Do About It)
March 17, 2023
AI Content Marketing: How AI Will Change Customer Acquisition
March 10, 2023
What Is a Backlink [And Why Do They Matter]?
March 8, 2023
109 Marketing Buzzwords to Know in 2025 and Beyond
March 5, 2023
Your Step-by-Step Guide to Hiring a Top-Tier Content Marketing Writer
March 4, 2023
What’s the ROI of SEO?
March 3, 2023
Should I Hire a Digital Marketing Agency or an In-House Marketer? (Cost Breakdown)
February 28, 2023
9 Essential Questions for Hiring an SEO Company
February 21, 2023
SEO FAQs for Businesses
February 14, 2023
Affiliate Marketing SEO: 9 Actionable SEO Techniques to Boost Your Search Rankings
February 7, 2023
5+ Simple Link Building Techniques for Scaling Search Rankings
February 1, 2023
The Most Common Client Questions About Working With Us
December 30, 2022
SEO vs. PPC: Where Should CMOs Invest in a Recession?
November 14, 2022
What Are Core Web Vitals? Everything You Need to Know
November 10, 2022
The Ultimate Jump-Start Guide to Content Marketing
November 6, 2022
The Core Elements of an SEO Foundation
October 30, 2022
Content Planning: How to Create An Effective Editorial Calendar for Your Content Efforts
September 12, 2022
Hiring a B2B Content Marketing Agency: Is It Worth the Cost?
May 4, 2022
Our Proven 3-Step Content Research Process
April 20, 2022
How We Do a Competitive Landscape Analysis
April 3, 2022
What it Means to Work at Intergrowth
March 30, 2022
How to Use Creative Briefs for Better Content Marketing
March 1, 2022
Dual Purpose Content: The Content Framework that You’re Missing
February 22, 2022
How to 10x Your Personal Brand Through Blogging
January 28, 2022
Types of Content [+ Which Performs Best]
January 28, 2022
How to Run a Marketing Strategy Analysis [+ Rebuild Your Marketing Efforts]
January 10, 2022
B2C Content Marketing: Full Breakdown
December 10, 2021
How to Do a Content Review on Your Website
November 30, 2021
The Intergrowth® Client Experience: What It Looks Like to Work with Us
August 23, 2021
Full Guide to Small Business Marketing
July 14, 2021
Full Breakdown: How to Build Media Relationships
June 22, 2021
What Should Remote Training Look Like?
May 11, 2021
Your Keyword Research Process Is Failing You
April 27, 2021
Slash Bounce Rate With Pattern Interrupts
April 7, 2021
Audience Development for Content Marketers: How to Do It the Right Way
March 12, 2021
What is a Chief Content Officer (+ Why You Need One)
December 18, 2020
Building a Strategic Marketing Plan
December 12, 2019
Google Penalty Recovery: Common Google Penalties And How to Fix Them
November 29, 2018
What to Blog About: Finding a Niche Blog Topic
August 23, 2018
Simplifying Content Promotion with the Twitter Leapfrog Method
January 5, 2017

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