Business Advice

January 9, 2025

11 min read

The Pareto Principle of SEO

When hiring SEO specialists, I begin one of my favorite interview questions by presenting two websites. I ask the applicant to recommend changes that would have the greatest long-term impact on driving more customers to each website.

Why I Didn’t Write This Article

How Do You Choose an SEO Agency?

What People Get Wrong About Ecommerce Category Page SEO

Insights from the Blog

Bringing you tips, tricks and digital growth techniques.

What Most Businesses Get Wrong About Indexability and Crawlability

September 3, 2024

Everyone wants to improve SEO to rank high on search engine results pages (SERPs). But for some businesses, the more pressing issue is that they’re not appearing in search engines at all. If you’re in that boat, it’s because search engines can’t find, crawl, or index your website. Let’s explore what most businesses get wrong […]

The New Marketing Frontier: How to Build a Brand in the AI Era

Paid search, paid social, search engine optimization, and affiliate marketing. For the past 15 years, these four marketing tactics paired with sales outreach to dominate customer acquisition. How? They focused on making their target customer’s internet experience as convenient as possible. Each tactic drove results by integrating relevant, high-quality information or experiences with everyday Internet […]

61 Mind-Bottling SEO Stats for 2025

Yes, we did just say mind-bottling. While many believe that SEO is dead (enough that 250 people search for that exact phrase every month), the reality is that it’s still very much alive, and we have the statistics to prove it. Sure, Google has made it very difficult to cheat the system, but that’s forced […]

Google Is Changing (and so Is Ecommerce SEO)

Google is going through some big changes right now, and they’re going to have a huge impact on the way we do ecommerce SEO. We’re seeing lots of different features on the search results pages (and not just the AI-generated results from SGE) We’re also seeing a lot of the low-quality, cookie-cutter blog articles that […]

How to Get More Backlinks on Connectively (Formerly HARO)

Help a Reporter Out (HARO) was recently rebranded as Connectively. Despite the name change, it’s still a powerful tool for building backlinks. Not just any backlinks, either — high-quality ones. Links from sites that can be very difficult to get links from otherwise. But Connectively is competitive. The Cision-owned platform has over one million users. […]

Our Predictions for How SGE (AI Overviews) Will Impact Search

What Does a Content Strategist Actually Do?

7 Benefits of SEO for Ecommerce Businesses

What Industries Shouldn’t Invest in SEO Content?

February 29, 2024

The Best Ecommerce SEO Tools

February 25, 2024

7 Examples of Link Bait That Worked (and Keep Working)

November 29, 2023

How to Assess Market Opportunity for SEO

November 29, 2023

The 5 Components of a Successful Content Strategy

November 13, 2023

Our Proven 7-Step Content Development Process

November 1, 2023

Content Marketing vs. SEO (and Why They Work Best Together)

October 30, 2023

The Ecommerce Content Marketing Strategy that Builds Industry Leaders

October 15, 2023

SEO Principles, As Explained Through Road Trips

October 13, 2023

Our High-Growth SaaS SEO Framework

October 8, 2023

Protect Your Traffic With Our Domain Migration SEO Checklist

September 19, 2023

SEO for Insurance Agents: A Complete How-to Guide

September 1, 2023

How to Refresh Old Blog Posts for Better Performance

August 28, 2023

Construction Marketing: 7+ SEO Tips to Help You Get Leads

14 DIY SEO Tools for Do-It-Yourself Content Marketers

The Accountant’s Guide to SEO

Expert Advice on How to Write Your First Blog Post

5 Things to Know Before You Outsource Writing Services

Our Affiliate Marketing Roadmap: How to Get Started

A Comprehensive Intro to SEO

SEO for Lawyers: How to Grow Your Practice With Content Marketing

Link Velocity: Can You Build Links Too Fast?

Should I Invest In SEO? Yes — Here’s How And What To Expect

How to Create Interactive Blogs and Social Media Posts

How to Build Customer Archetypes and Buyer Personas

The 7 Essential Elements to Incorporate in Your Brand Style Guide

The 9 Core Roles on an Established Content Team

13 Unique Benefits of Content Marketing

The Purpose of a Blog: How Blogging Drives Sales

The 7 Biggest Content Marketing Mistakes that Cost Businesses Thousands

7 Common Mistakes Every Affiliate Marketer Needs to Avoid

Our In-Depth Guide to SEO Keyword Monitoring

Affiliate Marketing Tools: The 27 Tools Every Marketer Needs

Which SEO Benchmark Metrics Should You Track?

Why Your Website Isn’t Showing Up in Google (and What to Do About It)

AI Content Marketing: How AI Will Change Customer Acquisition

What Is a Backlink [And Why Do They Matter]?

109 Marketing Buzzwords to Know in 2025 and Beyond

Your Step-by-Step Guide to Hiring a Top-Tier Content Marketing Writer

What’s the ROI of SEO?

Should I Hire a Digital Marketing Agency or an In-House Marketer? (Cost Breakdown)

February 28, 2023

9 Essential Questions for Hiring an SEO Company

February 21, 2023

SEO FAQs for Businesses

February 14, 2023

Affiliate Marketing SEO: 9 Actionable SEO Techniques to Boost Your Search Rankings

February 7, 2023

5+ Simple Link Building Techniques for Scaling Search Rankings

February 1, 2023

The Most Common Client Questions About Working With Us

December 30, 2022

SEO vs. PPC: Where Should CMOs Invest in a Recession?

November 14, 2022

What Are Core Web Vitals? Everything You Need to Know

November 10, 2022

The Ultimate Jump-Start Guide to Content Marketing

November 6, 2022

The Core Elements of an SEO Foundation

October 30, 2022

Content Planning: How to Create An Effective Editorial Calendar for Your Content Efforts

September 12, 2022

Hiring a B2B Content Marketing Agency: Is It Worth the Cost?

Our Proven 3-Step Content Research Process

How We Do a Competitive Landscape Analysis

What it Means to Work at Intergrowth

How to Use Creative Briefs for Better Content Marketing

Dual Purpose Content: The Content Framework that You’re Missing

February 22, 2022

How to 10x Your Personal Brand Through Blogging

January 28, 2022

Types of Content [+ Which Performs Best]

January 28, 2022

How to Run a Marketing Strategy Analysis [+ Rebuild Your Marketing Efforts]

January 10, 2022

B2C Content Marketing: Full Breakdown

December 10, 2021

How to Do a Content Review on Your Website

November 30, 2021

The Intergrowth® Client Experience: What It Looks Like to Work with Us

August 23, 2021

Full Guide to Small Business Marketing

Full Breakdown: How to Build Media Relationships

What Should Remote Training Look Like?

Your Keyword Research Process Is Failing You

Slash Bounce Rate With Pattern Interrupts

Audience Development for Content Marketers: How to Do It the Right Way

What is a Chief Content Officer (+ Why You Need One)

December 18, 2020

Building a Strategic Marketing Plan

December 12, 2019

Google Penalty Recovery: Common Google Penalties And How to Fix Them

November 29, 2018

What to Blog About: Finding a Niche Blog Topic

August 23, 2018

Simplifying Content Promotion with the Twitter Leapfrog Method

January 5, 2017

Our Free Guides

Expert insights and DIY guides to help you scale your business growth and visibility online.

View all Guides →

The Content Marketing Playbook

Your full breakdown of the framework that we use to help clients scale their business every day.

Download The Playbook →

The Content Marketing Playbook

Explore global enterprise trends and learn best practices at scale during this free, digital playbook.undefined

Full visibility through your growth hub.

Dedicated Support throughout our entire growth process

Start your project