There are two ways to build backlinks: Ask people to link to your website. Don’t ask people to link to your website — let them come to the decision on their own. This article is about the latter. We’re going to talk about website content that automates the link-building process and saves your business a […]
Category: Content Marketing
SEO is the best long-term investment most businesses can make in acquiring customers. However, there are exceptions. SEO is a terrible investment for some industries. Finding your Total Addressable Market for Search (SEO TAM) is one way to determine if SEO is a good investment for you. Put another way, how much revenue is generated […]
Our team creates content strategies that drive results for our clients. We’ve defined what a top-tier content strategy looks like, and I’ll share our framework in this article. But first … How do most content marketing agencies build content strategies? Most agencies take a very similar approach to building content strategies: And that’s it — […]
Although the content marketing landscape is changing, one thing remains the same: Your audience wants authenticity and information they can trust. It’s our job as content marketers to provide that. Good content can help you show off your expertise, build awareness around your brand, and generate more leads so you can grow your business. This […]
Deciding how to spend your marketing budget is difficult, especially during a recession. Content marketing and SEO are the best options for many businesses, but some people don’t actually know the difference, making it hard to choose. The truth is that you might not need to choose. There’s a big overlap between these digital marketing […]
Ecommerce is the future. Every day, more people choose to buy online instead of in store. As of 2023, ecommerce accounts for 15.6% of all retail sales. In other words, now is the perfect time to build an ecommerce business.
You can do hundreds of things to bring in more customers through search engine optimization. Link building, Title tag optimizations, Site speed optimization, Internal link optimizations, just to name a few. The number of considerations can overwhelm even the most experienced SEOs. I started in SEO back in 2012. Since then, I’ve taught SEO to […]
Today’s SaaS landscape is crowded, to say the least. In the U.S. alone, there are: 9,000+ business intelligent software providers 1,700+ CRM system providers 1,300+ speech and voice recognition software providers 1,200+ payment processing software providers 400+ HR & payroll software providers 400+ website creation software providers 300+ point-of-sale software providers 100+ tax prep software […]
Search engine optimization, or SEO, can help you to connect with more insurance customers. We’ll explain how it works and why it could be a great investment for your business in the guide below.
✨Don’t look back; you’re not going that way.✨ It’s deep, it’s inspirational, and it’s the perfect Instagram bio for those who aspire to be EdGy. Except, if you’re running a blog, “back” is exactly where you should be going. One of the biggest mistakes we see in the content marketing industry is the unquenched “thirst” […]