SEO Statistics

61 Mind-Bottling SEO Stats for 2024

Yes, we did just say mind-bottling. While many believe that SEO is dead (enough that 250 people search for that exact phrase every month), the reality is that it’s still very much alive, and we have the statistics to prove it. Sure, Google has made it very difficult to cheat the system, but that’s forced […]

Reporter holding notebook and microphone

How to Get More Backlinks on Connectively (Formerly HARO)

Help a Reporter Out (HARO) was recently rebranded as Connectively. Despite the name change, it’s still a powerful tool for building backlinks. Not just any backlinks, either — high-quality ones. Links from sites that can be very difficult to get links from otherwise. But Connectively is competitive. The Cision-owned platform has over one million users. […]

People discussing the impact of Google's SGE

Our Predictions for How SGE (AI Overviews) Will Impact Search

Google first announced the beta version of its Search Generative Experience (SGE) in May 2023. Many began to speculate that this, combined with ChatGPT, would be the nail in the coffin for SEO. “This will be the end of SEO” became common chatter across SEO communities. Will SGE change the way SEO works? Almost definitely. […]

What does a content strategist do

What Do I Do as a Content Strategist?

As a content strategist, I help companies figure out what kinds of content they should publish online to connect with their target audience. That’s the simplest way to put it. There’s a lot more to the job, though. I’ll explain below. I hope it’s useful if you’re interested in working with or as a content […]

Marketer analyzing content-centric SEO for their business

What Industries Shouldn’t Invest in SEO Content?

One of the most effective ways to build a brand is by focusing on the intersection of SEO and content creation. We refer to this as “SEO content” or “SEO-centric content marketing”. Our team specializes in this intersection of SEO and content. We see it work wonders for growth-minded brands every day. But content-centric SEO […]

two men running ecommerce business in warehouse

The Best Ecommerce SEO Tools

High-quality SEO can drive a lot of sales for your ecommerce store. But SEO isn’t easy. Between content creation, link building, technical SEO, and staying up on the latest algorithm updates, reaping the benefits of ecommerce SEO takes a lot of work. Fortunately, there are a lot of tools that can help you. We put […]

Crowd of people walking

How to Assess Market Opportunity for SEO

SEO is the best long-term investment most businesses can make in acquiring customers, with very few exceptions. However, there are exceptions. SEO is a terrible investment for some industries. Finding your Total Addressable Market for Search (SEO TAM) is one way to determine if SEO is a good investment for you. Put another way, how […]

Content Strategy Components

The 5 Components of a Successful Content Strategy

Our team creates content strategies that drive results for our clients. We’ve defined what a top-tier content strategy looks like, and I’ll share our framework in this article. But first … How do most content marketing agencies build content strategies? Most agencies take a very similar approach to building content strategies: And that’s it — […]

Content development process

Our Proven 7-Step Content Development Process

Although the content marketing landscape is changing, one thing remains the same: Your audience wants authenticity and information they can trust. It’s our job as content marketers to provide that. Good content can help you show off your expertise, build awareness around your brand, and generate more leads so you can grow your business. This […]

content marketing vs seo

Content Marketing vs. SEO (and Why They Work Best Together)

Deciding how to spend your marketing budget is difficult, especially during a recession. Content marketing and SEO are the best options for many businesses, but some people don’t actually know the difference, making it hard to choose. The truth is that you might not need to choose. There’s a big overlap between these digital marketing […]