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Google Is Changing (and so Is Ecommerce SEO)

Google is going through some big changes right now, and they’re going to have a huge impact on the way we do ecommerce SEO. We’re seeing lots of different features on the search results pages (and not just the AI-generated results from SGE) We’re also seeing a lot of the low-quality, cookie-cutter blog articles that […]

Reporter holding notebook and microphone

How to Get More Backlinks on Connectively (Formerly HARO)

Help a Reporter Out (HARO) was recently rebranded as Connectively. Despite the name change, it’s still a powerful tool for building backlinks. Not just any backlinks, either — high-quality ones. Links from sites that can be very difficult to get links from otherwise. But Connectively is competitive. The Cision-owned platform has over one million users. […]

What does a content strategist do

What Do I Do as a Content Strategist?

As a content strategist, I help companies figure out what kinds of content they should publish online to connect with their target audience. That’s the simplest way to put it. There’s a lot more to the job, though. I’ll explain below. I hope it’s useful if you’re interested in working with or as a content […]

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7 Benefits of SEO for Ecommerce Businesses

If you run an ecommerce business, your Google search rankings matter a lot. The higher you rank in search engine results pages (SERPs), the more visitors you’ll attract to your online store – and the more sales you can make. So how do you get to the top of search rankings? With search engine optimization. […]

two men running ecommerce business in warehouse

The Best Ecommerce SEO Tools

High-quality SEO can drive a lot of sales for your ecommerce store. But SEO isn’t easy. Between content creation, link building, technical SEO, and staying up on the latest algorithm updates, reaping the benefits of ecommerce SEO takes a lot of work. Fortunately, there are a lot of tools that can help you. We put […]

Fisherman

7 Examples of Link Bait That Worked (and Keep Working)

There are two ways to build backlinks: Ask people to link to your website. Don’t ask people to link to your website — let them come to the decision on their own. This article is about the latter. We’re going to talk about website content that automates the link-building process and saves your business a […]

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How to Assess Market Opportunity for SEO

SEO is the best long-term investment most businesses can make in acquiring customers, with very few exceptions. However, there are exceptions. SEO is a terrible investment for some industries. Finding your Total Addressable Market for Search (SEO TAM) is one way to determine if SEO is a good investment for you. Put another way, how […]

Content development process

Our Proven 7-Step Content Development Process

Although the content marketing landscape is changing, one thing remains the same: Your audience wants authenticity and information they can trust. It’s our job as content marketers to provide that. Good content can help you show off your expertise, build awareness around your brand, and generate more leads so you can grow your business. This […]

content marketing vs seo

Content Marketing vs. SEO (and Why They Work Best Together)

Deciding how to spend your marketing budget is difficult, especially during a recession. Content marketing and SEO are the best options for many businesses, but some people don’t actually know the difference, making it hard to choose. The truth is that you might not need to choose. There’s a big overlap between these digital marketing […]

SEO principles, as shown through a road trip

SEO Principles, As Explained Through Road Trips

You can do hundreds of things to bring in more customers through search engine optimization. Link building, Title tag optimizations, Site speed optimization, Internal link optimizations, just to name a few. The number of considerations can overwhelm even the most experienced SEOs. I started in SEO back in 2012. Since then, I’ve taught SEO to […]