Your website has a lot of unlocked revenue potential hiding in it. Maybe there are some old sales pages that could start driving more conversions if you made a few tweaks. Or maybe some of those underperforming blogs could get back up to the top of Google if you updated them. You can identify these […]
“What does it look like to work with your team?” We get that question a lot. Sometimes early in the sales process. Other times after a new client has signed on to work with us. Either way, we realized that it was time to peel back the curtain with a much more informative answer.
I distinctly remember opening my inbox on December 4th (it was my Dad’s birthday … easy date to remember) to a “Congratulations!” email. After searching for months for a job during a pandemic, the moment finally happened. I was ecstatic to tell my friends and family that I had been offered a position doing something […]
In the past few years, I’ve seen an emerging keyword research process that simplifies keyword research. However, this approach kills results. This approach is what I like to call the “Minimum Search Volume Threshold Approach.” The core of this approach is the desire to target search terms with a minimum threshold of 1,000 organic searches/month. […]
After all, you don’t just want people to read one blog post then bounce from your site forever. You want them to share it with their network, follow you on social media, and read every new post you put out. It’s kind of like being a musician. You don’t want to be a one-hit-wonder — […]
Regardless of the type of business you work in, it’s safe to assume that you already know what a CEO and CFO are. If you’re a little more in-the-know, you’re probably already aware of what a CTO does. But do you know what a CCO is? A CCO is a chief content officer. Now many […]
How to Build Your Annual Marketing Plan for 2024 (from a Marketing Agency Owner Who Helps Build a Dozen Every Year) It’s time to start thinking about how we should be spending our marketing dollars in 2024. That’s right: it’s time to start thinking about your 2024 marketing plan. I know, it’s a lot to […]
Google is constantly updating their namesake search engine to improve the user experience. The ultimate goal of these updates is to provide the best possible answers to any and all search queries. As Google’s popularity grew in the early days of the internet, businesses and marketers quickly realized how valuable a first-page search result could […]
A data-driven approach to finding a niche for your blog so you can rank higher in Google search results. So you’ve decided to start a new blog. That’s a great idea! Blogging is a great way to increase organic search traffic to your website. Frequently publishing awesome content provides more opportunities to provide value to […]