66% of people do online research before making a purchase. Chances are, your customers are looking for educational content about your industry before buying from you. So what’s the best way to show up when customers are looking for you? Blogging. Blogs are prospect magnets. They attract potential customers through organic searches, saving you money […]

Some people are great at being able to identify their own strengths and weaknesses. Others … not so much. Over and over again, we see incredible minds in technology, business, branding, and sales fail to recognize one problem: They suck at writing. Every business can benefit from outsourcing their content writing because professional content writers […]

Affiliate marketing can take your earning potential to the next level. In fact, it’s s now responsible for driving 16% of online sales in a world where 81% of consumers research products before buying. The question is: How will your business take advantage of an affiliate income stream? Well, here’s our step-by-step affiliate marketing roadmap for beginners — […]

The term “search engine optimization” gets thrown around a lot in conversations about digital marketing. But many people still don’t understand what it means or why it’s so valuable. So let us break it down (and answer some other common questions about SEO while we’re at it).

For decades, attorneys have relied on word-of-mouth recommendations and referrals to get new clients. But you can’t rely on client referrals alone. You also need a legal marketing strategy, and it should include an SEO-centric content marketing plan. Not sure if or how digital marketing can benefit your law firm? Here’s a look at how […]

Link building is one of the many strategies that SEO experts and digital marketing firms use to improve a website’s search rankings. Why? Because it’s one of the best ways to get backlinks. Backlinks help to improve your search rankings, establish you as a thought leader in your industry, increase organic traffic, and lead to […]

How do new clients find you? Before the internet, they’d use word of mouth, a phone book, or an encyclopedia if they needed a product, service, or just a simple answer. Nowadays, they “Google it.” When that happens, SEO is there to make sure your website appears at the top of the page. But can […]

We marketers love patterns. Patterns tell us how, when, and where to communicate with customers. They also tell us a lot about who the customer is. By identifying patterns among your past or existing customers, you can figure out what type of person benefits most from having your product or service in their life. Then, […]

You’re tired of rejecting digital images because your logo is too small. You’re sick of new hires asking if the photos they’re about to upload are up to par. You’re wasting valuable time communicating back and forth about color choices with your web design and web dev team. It sounds like you need a style […]

No two content marketing teams look the same. Some have dozens of writers and editors, while others only have one writer and an editor/publisher/outreach specialist. Some have a team of technical SEO specialists, while others rely on a single web developer to do back-end SEO. In some organizations, the content department exists of a single […]