There are two ways to build backlinks: Ask people to link to your website. Don’t ask people to link to your website — let them come to the decision on their own. This article is about the latter. We’re going to talk about website content that automates the link-building process and saves your business a […]
Author: Chris Zacher
Although the content marketing landscape is changing, one thing remains the same: Your audience wants authenticity and information they can trust. It’s our job as content marketers to provide that. Good content can help you show off your expertise, build awareness around your brand, and generate more leads so you can grow your business. This […]
Deciding how to spend your marketing budget is difficult, especially during a recession. Content marketing and SEO are the best options for many businesses, but some people don’t actually know the difference, making it hard to choose. The truth is that you might not need to choose. There’s a big overlap between these digital marketing […]
Today’s SaaS landscape is crowded, to say the least. In the U.S. alone, there are: 9,000+ business intelligent software providers 1,700+ CRM system providers 1,300+ speech and voice recognition software providers 1,200+ payment processing software providers 400+ HR & payroll software providers 400+ website creation software providers 300+ point-of-sale software providers 100+ tax prep software […]
Search engine optimization, or SEO, can help you to connect with more insurance customers. We’ll explain how it works and why it could be a great investment for your business in the guide below.
Old-school marketing still works very well in the construction industry. A yard sign in front of your neighbor’s house lets you know who to call if you want a home addition. A banner in front of a job site lets property developers know who to call for large-scale construction projects. But any good construction marketing […]
Want to do your own SEO instead of hiring out? Great! There are tons of tools that can help you start driving traffic to your website, and we’re going to talk about a bunch of them below. Whether you’re a blogger looking for more readers or a small business owner hoping to attract new customers, this […]
The term “search engine optimization” gets thrown around a lot in conversations about digital marketing. But many people still don’t understand what it means or why it’s so valuable. So let us break it down (and answer some other common questions about SEO while we’re at it).
We marketers love patterns. Patterns tell us how, when, and where to communicate with customers. They also tell us a lot about who the customer is. By identifying patterns among your past or existing customers, you can figure out what type of person benefits most from having your product or service in their life. Then, […]
Help a Reporter Out (HARO) is a powerful tool for building backlinks. Not just any backlinks, either — high-quality ones. Links from sites that can be very difficult to get links from otherwise. But HARO is competitive. After all, the Cision-owned platform has over one million users. I actually put out a HARO call for […]