Articles By Author

Chris Zacher

Chris Zacher

Chris Zacher is a Growth Strategist at Intergrowth®. He has more than eight years of experience in the content marketing industry and loves helping people grow their businesses.

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8+ years of content marketing experience

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Written and edited content for dozens of ecommerce, insurance, and SaaS companies

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21 Intergrowth® articles written

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Quoted on SEO and content by the Shopify blog, MarTech, and other industry-leading publications

Blog Articles

What People Get Wrong About Ecommerce Category Page SEO

By Chris Zacher 7 min read

Blog Articles

Google Is Changing (and so Is Ecommerce SEO)

By Chris Zacher 6 minute read

Blog Articles

How to Get More Backlinks on Connectively (Formerly HARO)

By Chris Zacher 8 minute read

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What Does a Content Strategist Actually Do?

By Chris Zacher 9 minute read

Blog Articles

7 Examples of Link Bait That Worked (and Keep Working)

By Chris Zacher 5 Min. Read

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Our Proven 7-Step Content Development Process

By Chris Zacher 8 minute read

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Content Marketing vs. SEO (and Why They Work Best Together)

By Chris Zacher 5 minute read

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Our High-Growth SaaS SEO Framework

By Chris Zacher 10 minute read

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SEO for Insurance Agents: A Complete How-to Guide

By Chris Zacher 10 minute read

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Construction Marketing: 7+ SEO Tips to Help You Get Leads

By Chris Zacher 8 minute read

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14 DIY SEO Tools for Do-It-Yourself Content Marketers

By Chris Zacher 10 minute read

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A Comprehensive Intro to SEO

By Chris Zacher 10 minute read

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How to Build Customer Archetypes and Buyer Personas

By Chris Zacher 5 Min. Read

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The 9 Core Roles on an Established Content Team

By Chris Zacher 8 minute read

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Our In-Depth Guide to SEO Keyword Monitoring

By Chris Zacher 8 minute read

Blog Articles

Which SEO Benchmark Metrics Should You Track?

By Chris Zacher 12 minute read

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Our Proven 3-Step Content Research Process

By Chris Zacher 10 minute read

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How to Use Creative Briefs for Better Content Marketing

By Chris Zacher 12 minute read

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How to Do a Content Review on Your Website

By Chris Zacher 10 minute read

Blog Articles

Audience Development for Content Marketers: How to Do It the Right Way

By Chris Zacher 12 minute read