women choosing an SEO agency

How Do You Choose an SEO Agency?

Knowing that you need to hire an SEO agency is the right first step toward building your online presence and growing your business. But before you rush to hire the first agency that rattles off an impressive client list or promises “immediate” growth (not possible!), you need to know how to choose an SEO agency […]

Content Strategy Components

The 5 Components of a Successful Content Strategy

Our team creates content strategies that drive results for our clients. We’ve defined what a top-tier content strategy looks like, and I’ll share our framework in this article. But first … How do most content marketing agencies build content strategies? Most agencies take a very similar approach to building content strategies: And that’s it — […]

Content development process

Our Proven 7-Step Content Development Process

Although the content marketing landscape is changing, one thing remains the same: Your audience wants authenticity and information they can trust. It’s our job as content marketers to provide that. Good content can help you show off your expertise, build awareness around your brand, and generate more leads so you can grow your business. This […]

content marketing vs seo

Content Marketing vs. SEO (and Why They Work Best Together)

Deciding how to spend your marketing budget is difficult, especially during a recession. Content marketing and SEO are the best options for many businesses, but some people don’t actually know the difference, making it hard to choose. The truth is that you might not need to choose. There’s a big overlap between these digital marketing […]

Website domain migration process

Protect Your Traffic With Our Domain Migration SEO Checklist

I have great news: We recently acquired the domain name intergrowth.com and migrated our website from our old URL, inter-growth.co. The business owners reading this surely understand how thrilled I am. Even better, we were able to migrate our domain with a minimal impact on our organic traffic and keyword rankings. We’ve worked on dozens […]

Lawyers consulting with an SEO specialist

SEO for Lawyers: How to Grow Your Practice With Content Marketing

For decades, attorneys have relied on word-of-mouth recommendations and referrals to get new clients. But you can’t rely on client referrals alone. You also need a legal marketing strategy, and it should include an SEO-centric content marketing plan. Not sure if or how digital marketing can benefit your law firm? Here’s a look at how […]

should i invest seo

Should I Invest In SEO? Yes — Here’s How And What To Expect

How do new clients find you? Before the internet, they’d use word of mouth, a phone book, or an encyclopedia if they needed a product, service, or just a simple answer. Nowadays, they “Google it.” When that happens, SEO is there to make sure your website appears at the top of the page. But can […]

How blogging drives sales

The Purpose of a Blog: How Blogging Drives Sales

We tell businesses every day that blogging is going to be the best way to scale their business. But why should they listen to us? Sure, we practice what we preach – blogging is the central focus of Inter’s own digital marketing efforts. But why should you trust us? Case studies and customer reviews aside, blogging is the fastest […]

Professionals using keyword monitoring tools

Our In-Depth Guide to SEO Keyword Monitoring

Keywords are a very important part of search engine optimization. Building your SEO strategy around specific keywords is one way to make sure your site appears in relevant searches. And if you’re targeting certain search terms with your strategy, it’s crucial to track your position in search engine results pages (SERPs) so that you always […]

Hiring an SEO company

9 Essential Questions for Hiring an SEO Company

Ok, so you’ve decided that your business needs to hire an SEO company to help you optimize your site for search engines. Now you find yourself stuck with one pressing question: how do I find the right SEO company? The process of vetting professional SEO firms can be difficult if you lack a strong understanding […]