You can do hundreds of things to bring in more customers through search engine optimization. Link building, Title tag optimizations, Site speed optimization, Internal link optimizations, just to name a few. The number of considerations can overwhelm even the most experienced SEOs. I started in SEO back in 2012. Since then, I’ve taught SEO to […]
Today’s SaaS landscape is crowded, to say the least. In the U.S. alone, there are: 9,000+ business intelligent software providers 1,700+ CRM system providers 1,300+ speech and voice recognition software providers 1,200+ payment processing software providers 400+ HR & payroll software providers 400+ website creation software providers 300+ point-of-sale software providers 100+ tax prep software […]
Search engine optimization, or SEO, can help you to connect with more insurance customers. We’ll explain how it works and why it could be a great investment for your business in the guide below.
✨Don’t look back; you’re not going that way.✨ It’s deep, it’s inspirational, and it’s the perfect Instagram bio for those who aspire to be EdGy. Except, if you’re running a blog, “back” is exactly where you should be going. One of the biggest mistakes we see in the content marketing industry is the unquenched “thirst” […]
Old-school marketing still works very well in the construction industry. A yard sign in front of your neighbor’s house lets you know who to call if you want a home addition. A banner in front of a job site lets property developers know who to call for large-scale construction projects. But any good construction marketing […]
66% of people do online research before making a purchase. Chances are, your customers are looking for educational content about your industry before buying from you. So what’s the best way to show up when customers are looking for you? Blogging. Blogs are prospect magnets. They attract potential customers through organic searches, saving you money […]
Some people are great at being able to identify their own strengths and weaknesses. Others … not so much. Over and over again, we see incredible minds in technology, business, branding, and sales fail to recognize one problem: They suck at writing. Every business can benefit from outsourcing their content writing because professional content writers […]
For decades, attorneys have relied on word-of-mouth recommendations and referrals to get new clients. But you can’t rely on client referrals alone. You also need a legal marketing strategy, and it should include an SEO-centric content marketing plan. Not sure if or how digital marketing can benefit your law firm? Here’s a look at how […]
We marketers love patterns. Patterns tell us how, when, and where to communicate with customers. They also tell us a lot about who the customer is. By identifying patterns among your past or existing customers, you can figure out what type of person benefits most from having your product or service in their life. Then, […]
You’re tired of rejecting digital images because your logo is too small. You’re sick of new hires asking if the photos they’re about to upload are up to par. You’re wasting valuable time communicating back and forth about color choices with your web design and web dev team. It sounds like you need a style […]