Fisherman

7 Examples of Link Bait That Worked (and Keep Working)

There are two ways to build backlinks: Ask people to link to your website. Don’t ask people to link to your website — let them come to the decision on their own. This article is about the latter. We’re going to talk about website content that automates the link-building process and saves your business a […]

Crowd of people walking

How to Assess Market Opportunity for SEO

SEO is the best long-term investment most businesses can make in acquiring customers, with very few exceptions. However, there are exceptions. SEO is a terrible investment for some industries. Finding your Total Addressable Market for Search (SEO TAM) is one way to determine if SEO is a good investment for you. Put another way, how […]

Content Strategy Components

The 5 Components of a Successful Content Strategy

Our team creates content strategies that drive results for our clients. We’ve defined what a top-tier content strategy looks like, and I’ll share our framework in this article. But first … How do most content marketing agencies build content strategies? Most agencies take a very similar approach to building content strategies: And that’s it — […]

content marketing vs seo

Content Marketing vs. SEO (and Why They Work Best Together)

Deciding how to spend your marketing budget is difficult, especially during a recession. Content marketing and SEO are the best options for many businesses, but some people don’t actually know the difference, making it hard to choose. The truth is that you might not need to choose. There’s a big overlap between these digital marketing […]

SEO principles, as shown through a road trip

SEO Principles, As Explained Through Road Trips

You can do hundreds of things to bring in more customers through search engine optimization. Link building, Title tag optimizations, Site speed optimization, Internal link optimizations, just to name a few. The number of considerations can overwhelm even the most experienced SEOs. I started in SEO back in 2012. Since then, I’ve taught SEO to […]

SaaS SEO content marketing

Our High-Growth SaaS SEO Framework

Today’s SaaS landscape is crowded, to say the least. In the U.S. alone, there are: 9,000+ business intelligent software providers 1,700+ CRM system providers 1,300+ speech and voice recognition software providers 1,200+ payment processing software providers 400+ HR & payroll software providers 400+ website creation software providers 300+ point-of-sale software providers 100+ tax prep software […]

Website domain migration process

Protect Your Traffic With Our Domain Migration SEO Checklist

I have great news: We recently acquired the domain name intergrowth.com and migrated our website from our old URL, inter-growth.co. The business owners reading this surely understand how thrilled I am. Even better, we were able to migrate our domain with a minimal impact on our organic traffic and keyword rankings. We’ve worked on dozens […]

Hand using sponge to clean car tail light

How to Refresh Old Blog Posts for Better Performance

✨Don’t look back; you’re not going that way.✨ It’s deep, it’s inspirational, and it’s the perfect Instagram bio for those who aspire to be EdGy. Except, if you’re running a blog, “back” is exactly where you should be going. One of the biggest mistakes we see in the content marketing industry is the unquenched “thirst” […]