Paid search, paid social, search engine optimization, and affiliate marketing. For the past 15 years, these four marketing tactics paired with sales outreach to dominate customer acquisition. How? They focused on making their target customer’s internet experience as convenient as possible. Each tactic drove results by integrating relevant, high-quality information or experiences with everyday Internet […]
Yes, we did just say mind-bottling. While many believe that SEO is dead (enough that 250 people search for that exact phrase every month), the reality is that it’s still very much alive, and we have the statistics to prove it. Sure, Google has made it very difficult to cheat the system, but that’s forced […]
Google is going through some big changes right now, and they’re going to have a huge impact on the way we do ecommerce SEO. We’re seeing lots of different features on the search results pages (and not just the AI-generated results from SGE) We’re also seeing a lot of the low-quality, cookie-cutter blog articles that […]
Help a Reporter Out (HARO) was recently rebranded as Connectively. Despite the name change, it’s still a powerful tool for building backlinks. Not just any backlinks, either — high-quality ones. Links from sites that can be very difficult to get links from otherwise. But Connectively is competitive. The Cision-owned platform has over one million users. […]
Google first announced the beta version of its Search Generative Experience (SGE) in May 2023. Many began to speculate that this, combined with ChatGPT, would be the nail in the coffin for SEO. “This will be the end of SEO” became common chatter across SEO communities. Will SGE change the way SEO works? Almost definitely. […]
One of the most effective ways to build a brand is by focusing on the intersection of SEO and content creation. We refer to this as “SEO content” or “SEO-centric content marketing”. Our team specializes in this intersection of SEO and content. We see it work wonders for growth-minded brands every day. But content-centric SEO […]
High-quality SEO can drive a lot of sales for your ecommerce store. But SEO isn’t easy. Between content creation, link building, technical SEO, and staying up on the latest algorithm updates, reaping the benefits of ecommerce SEO takes a lot of work. Fortunately, there are a lot of tools that can help you. We put […]
There are two ways to build backlinks: Ask people to link to your website. Don’t ask people to link to your website — let them come to the decision on their own. This article is about the latter. We’re going to talk about website content that automates the link-building process and saves your business a […]
SEO is the best long-term investment most businesses can make in acquiring customers, with very few exceptions. However, there are exceptions. SEO is a terrible investment for some industries. Finding your Total Addressable Market for Search (SEO TAM) is one way to determine if SEO is a good investment for you. Put another way, how […]
Our team creates content strategies that drive results for our clients. We’ve defined what a top-tier content strategy looks like, and I’ll share our framework in this article. But first … How do most content marketing agencies build content strategies? Most agencies take a very similar approach to building content strategies: And that’s it — […]