When hiring SEO specialists, I begin one of my favorite interview questions by presenting two websites. I ask the applicant to recommend changes that would have the greatest long-term impact on driving more customers to each website.

The Puppeteer Method: the Future of Content Marketing I took what some might consider to be an unusual approach to writing this article: I didn’t write it. And no — I didn’t use AI. I spent 30 minutes jotting down notes and about 20 minutes recording myself talking about the topic. Then, I handed a […]

Paid search, paid social, search engine optimization, and affiliate marketing. For the past 15 years, these four marketing tactics paired with sales outreach to dominate customer acquisition. How? They focused on making their target customer’s internet experience as convenient as possible. Each tactic drove results by integrating relevant, high-quality information or experiences with everyday Internet […]

Yes, we did just say mind-bottling. While many believe that SEO is dead (enough that 250 people search for that exact phrase every month), the reality is that it’s still very much alive, and we have the statistics to prove it. Sure, Google has made it very difficult to cheat the system, but that’s forced […]

Google is going through some big changes right now, and they’re going to have a huge impact on the way we do ecommerce SEO. We’re seeing lots of different features on the search results pages (and not just the AI-generated results from SGE) We’re also seeing a lot of the low-quality, cookie-cutter blog articles that […]

Help a Reporter Out (HARO) was recently rebranded as Connectively. Despite the name change, it’s still a powerful tool for building backlinks. Not just any backlinks, either — high-quality ones. Links from sites that can be very difficult to get links from otherwise. But Connectively is competitive. The Cision-owned platform has over one million users. […]

As a content strategist, I help companies figure out what kinds of content they should publish online to connect with their target audience. That’s the simplest way to put it. There’s a lot more to the job, though. I’ll explain below. I hope it’s useful if you’re interested in working with or as a content […]

One of the most effective ways to build a brand is by focusing on the intersection of SEO and content creation. We refer to this as “SEO content” or “SEO-centric content marketing”. Our team specializes in this intersection of SEO and content. We see it work wonders for growth-minded brands every day. But content-centric SEO […]

There are two ways to build backlinks: Ask people to link to your website. Don’t ask people to link to your website — let them come to the decision on their own. This article is about the latter. We’re going to talk about website content that automates the link-building process and saves your business a […]

SEO is the best long-term investment most businesses can make in acquiring customers, with very few exceptions. However, there are exceptions. SEO is a terrible investment for some industries. Finding your Total Addressable Market for Search (SEO TAM) is one way to determine if SEO is a good investment for you. Put another way, how […]