Meeting team meeting around whiteboard

How to Build Customer Archetypes and Buyer Personas

We marketers love patterns. Patterns tell us how, when, and where to communicate with customers. They also tell us a lot about who the customer is. By identifying patterns among your past or existing customers, you can figure out what type of person benefits most from having your product or service in their life. Then, […]

Reporter holding notebook and microphone

13 HARO Tips to Help You Land More Backlinks

Help a Reporter Out (HARO) is a powerful tool for building backlinks. Not just any backlinks, either — high-quality ones. Links from sites that can be very difficult to get links from otherwise. But HARO is competitive. After all, the Cision-owned platform has over one million users. I actually put out a HARO call for […]

brand style guide screenshot

The 7 Essential Elements to Incorporate in Your Brand Style Guide

You’re tired of rejecting digital images because your logo is too small. You’re sick of new hires asking if the photos they’re about to upload are up to par. You’re wasting valuable time communicating back and forth about color choices with your web design and web dev team. It sounds like you need a style […]

content team

The 9 Core Roles on an Established Content Team

No two content marketing teams look the same. Some have dozens of writers and editors, while others only have one writer and an editor/publisher/outreach specialist. Some have a team of technical SEO specialists, while others rely on a single web developer to do back-end SEO. In some organizations, the content department exists of a single […]

Benefits of content marketing

13 Unique Benefits of Content Marketing

It seems like advertisements are everywhere nowadays. Whether blocking us from watching a YouTube video or masquerading as blog articles with titles like “The 11 Secrets to Be Better at X [#4 Will BLOW Your Mind]”, advertisements are becoming harder and harder to run away from.

What does a content strategist do

Day-to-Day Responsibilities of a Content Strategist

A content strategist’s responsibilities vary from company to company. If you work for a large corporation, your entire job might be to manage the editorial calendar. If you work for an SMB, you may be responsible for a wide range of tasks, some of which don’t even involve strategy (like project management, for instance). The […]

How blogging drives sales

The Purpose of a Blog: How Blogging Drives Sales

We tell businesses every day that blogging is going to be the best way to scale their business. But why should they listen to us? Sure, we practice what we preach – blogging is the central focus of Inter’s own digital marketing efforts. But why should you trust us? Case studies and customer reviews aside, blogging is the fastest […]

Affiliate marketing mistakes

7 Common Mistakes Every Affiliate Marketer Needs to Avoid

Do you wish you could make money online while writing blogs from the beaches of Phuket? This is the first thought that comes to mind when we hear about affiliate marketing. They often tout the easy living and luxurious travels that come with finding a niche, creating great content, and referring site visitors to affiliate […]

Professionals using keyword monitoring tools

Our In-Depth Guide to SEO Keyword Monitoring

Keywords are a very important part of search engine optimization. Building your SEO strategy around specific keywords is one way to make sure your site appears in relevant searches. And if you’re targeting certain search terms with your strategy, it’s crucial to track your position in search engine results pages (SERPs) so that you always […]

Affiliate marketing tools

Affiliate Marketing Tools: The 27 Tools Every Marketer Needs

Who doesn’t love the idea of working from anywhere in the world without a set work schedule? The top affiliate marketers don’t need to fantasize about this lifestyle – they have the option to live this way. Affiliate marketing is becoming more and more popular every day as people trade in the 9-5 lifestyle for […]