Some people are great at being able to identify their own strengths and weaknesses. Others … not so much. Over and over again, we see incredible minds in technology, business, branding, and sales fail to recognize one problem: They suck at writing. Every business can benefit from outsourcing their content writing because professional content writers […]
Affiliate marketing can take your earning potential to the next level. In fact, it’s s now responsible for driving 16% of online sales in a world where 81% of consumers research products before buying. The question is: How will your business take advantage of an affiliate income stream? Well, here’s our step-by-step affiliate marketing roadmap for beginners — […]
The term “search engine optimization” gets thrown around a lot in conversations about digital marketing. But many people still don’t understand what it means or why it’s so valuable. So let us break it down (and answer some other common questions about SEO while we’re at it).
Link building is one of the many strategies that SEO experts and digital marketing firms use to improve a website’s search rankings. Why? Because it’s one of the best ways to get backlinks. Backlinks help to improve your search rankings, establish you as a thought leader in your industry, increase organic traffic, and lead to […]
How do new clients find you? Before the internet, they’d use word of mouth, a phone book, or an encyclopedia if they needed a product, service, or just a simple answer. Nowadays, they “Google it.” When that happens, SEO is there to make sure your website appears at the top of the page. But can […]
Social media platforms are always evolving. Often, it seems like as soon as you’ve figured out the best way to engage with the social community and find new followers, someone figures out a way to do it better. But don’t look at it as though someone is beating you to the punch — consider it […]
We marketers love patterns. Patterns tell us how, when, and where to communicate with customers. They also tell us a lot about who the customer is. By identifying patterns among your past or existing customers, you can figure out what type of person benefits most from having your product or service in their life. Then, […]
You’re tired of rejecting digital images because your logo is too small. You’re sick of new hires asking if the photos they’re about to upload are up to par. You’re wasting valuable time communicating back and forth about color choices with your web design and web dev team. It sounds like you need a style […]
No two content marketing teams look the same. Some have dozens of writers and editors, while others only have one writer and an editor/publisher/outreach specialist. Some have a team of technical SEO specialists, while others rely on a single web developer to do back-end SEO. In some organizations, the content department exists of a single […]
It seems like advertisements are everywhere nowadays. Whether blocking us from watching a YouTube video or masquerading as blog articles with titles like “The 11 Secrets to Be Better at X [#4 Will BLOW Your Mind]”, advertisements are becoming harder and harder to run away from.