Google penalties

Google Penalty Recovery: Common Google Penalties And How to Fix Them

Google is constantly updating their namesake search engine to improve the user experience. The ultimate goal of these updates is to provide the best possible answers to any and all search queries. As Google’s popularity grew in the early days of the internet, businesses and marketers quickly realized how valuable a first-page search result could […]

Finding a Niche Topic to Blog About

What to Blog About: Finding a Niche Blog Topic

A data-driven approach to finding a niche for your blog so you can rank higher in Google search results. So you’ve decided to start a new blog. That’s a great idea! Blogging is a great way to increase organic search traffic to your website. Frequently publishing awesome content provides more opportunities to provide value to […]

Scaling content promotion with the Twitter Leapfrog Method

Simplifying Content Promotion with the Twitter Leapfrog Method

Blogging isn’t as easy as it used to be. 5 years ago, an expert could write a short, 500-word article on a topic and expect hundreds, if not thousands of readers to find it online. Content marketers were quick to notice how impactful blogging can be and began pushing out new articles as often as […]