Nowadays, it seems like everyone is talking about SEO and how important it is to your business. But what exactly is “SEO” and why does it matter? We get it: nobody wants to ask questions like this and have someone scoff in their face. Fortunately, we’re here to help. We’ve taken all of the SEO […]
Affiliate marketing is harder than people make it seem. We get it: you see an ad every day on Facebook from the latest “expert” who wants to show you how to make millions of dollars in your sleep.
Full-fledged link building campaigns can drive massive results for businesses. But what about the little guys that can’t afford to pay for a link building service? Inbound links are one of the three most influential ranking factors, so your SEO strategy can’t just ignore link building. Link building can be a very time-intensive process, but […]
Why Create a Client FAQs Document? We often recommend clients write about frequently asked questions they receive. We call them “Revenue Preservers.” But then it hit us: That’s a bit hypocritical, isn’t it? We recommend this to clients. Yet, we don’t do this ourselves? We drew straws. I lost. So here I am: sitting down […]
We’re in the midst of a recession. Hiring freezes and layoffs are becoming commonplace. Investment dollars are on the decline. Businesses find themselves needing to audit their expenses to make as many cuts as possible. One of those audits involves marketing. Put simply, to answer the question: “What marketing expenses can we cut without sacrificing […]
Core Web Vitals aren’t just some obscure tech geek algorithm tweak, they are an important metric to track in your SEO campaigns. Core Web Vitals, part of Google’s overall Page Experience Signals, measure a significant part of the customer’s experience on your website. They’re simple to understand, and yes, site owners should be taking them […]
Dual Purpose Content breaks the rules. It’s any content that achieves multiple goals that are typically at odds with each other. We’ve written in the past about the four components of a successful content strategy. Today, we’re sharing our secrets to driving even better results within those three content formats through Dual Purpose Content. But […]
Finding time to invest in your company’s internal marketing isn’t easy. Even organizations with full-time marketers struggle to significantly grow their online presence through their internal marketing efforts. Building and implementing new marketing plans can be a time-intensive process. Fortunately, there is a better way to do internal marketing: repeat what works and fix […]
“What does it look like to work with your team?” We get that question a lot. Sometimes early in the sales process. Other times after a new client has signed on to work with us. Either way, we realized that it was time to peel back the curtain with a much more informative answer.
In the past few years, I’ve seen an emerging keyword research process that simplifies keyword research. However, this approach kills results. This approach is what I like to call the “Minimum Search Volume Threshold Approach.” The core of this approach is the desire to target search terms with a minimum threshold of 1,000 organic searches/month. […]