content team

The 9 Core Roles on an Established Content Team

No two content marketing teams look the same. Some have dozens of writers and editors, while others only have one writer and an editor/publisher/outreach specialist. Some have a team of technical SEO specialists, while others rely on a single web developer to do back-end SEO. In some organizations, the content department exists of a single […]

Benefits of content marketing

13 Unique Benefits of Content Marketing

It seems like advertisements are everywhere nowadays. Whether blocking us from watching a YouTube video or masquerading as blog articles with titles like “The 11 Secrets to Be Better at X [#4 Will BLOW Your Mind]”, advertisements are becoming harder and harder to run away from.

How blogging drives sales

The Purpose of a Blog: How Blogging Drives Sales

We tell businesses every day that blogging is going to be the best way to scale their business. But why should they listen to us? Sure, we practice what we preach – blogging is the central focus of Inter’s own digital marketing efforts. But why should you trust us? Case studies and customer reviews aside, blogging is the fastest […]

AI Content Marketing

AI Content Marketing: How AI Will Change Customer Acquisition

Artificial intelligence has dominated my thoughts for the past three months. I’ve read every article I can find, listened to every podcast episode, spent hours experimenting with ChatGPT, and spoken to dozens of marketers, developers, and entrepreneurs to hear their thoughts. Today, I want to talk about where AI is today and how it will […]

How to Hire a Content Writer

Your Step-by-Step Guide to Hiring a Top-Tier Content Marketing Writer

Surely you’ve heard the phrase “content is king.” And while it may be a terribly overused expression, the fact remains that it’s true. Everyone knows that creating strong content is the best way to connect with your audience, increase brand awareness, drive sales, and boost ROI and profitability. But who exactly is pumping out all […]

b2b content marketing agency

Hiring a B2B Content Marketing Agency: Is It Worth the Cost?

You’ve got a handful of options when it comes to starting or revamping your content marketing production: Create your own content Hire a freelance writer Work with a content marketing agency specializing B2B content marketing Which is best? It depends on your business, of course, and the ratio of what you can invest sensibly right […]

Effective Content Research

Our Proven 3-Step Content Research Process

A lot of bloggers just open up WordPress and start writing about a topic that interests them. Maybe they do a little research beforehand or create an outline to organize their thoughts, but that’s basically the gist of it. That’s a fine way to approach blogging, but it’s not the best way. Sure, some people […]