No two content marketing teams look the same. Some have dozens of writers and editors, while others only have one writer and an editor/publisher/outreach specialist. Some have a team of technical SEO specialists, while others rely on a single web developer to do back-end SEO. In some organizations, the content department exists of a single […]
It seems like advertisements are everywhere nowadays. Whether blocking us from watching a YouTube video or masquerading as blog articles with titles like “The 11 Secrets to Be Better at X [#4 Will BLOW Your Mind]”, advertisements are becoming harder and harder to run away from.
We tell businesses every day that blogging is going to be the best way to scale their business. But why should they listen to us? Sure, we practice what we preach – blogging is the central focus of Inter’s own digital marketing efforts. But why should you trust us? Case studies and customer reviews aside, blogging is the fastest […]
Content marketing is one of the smartest investments that you can make in your business. Unfortunately, far too many businesses get it wrong. They get too salesy. Or they ignore SEO. Today, we’re going to walk through the seven most common content marketing mistakes that cost businesses thousands of dollars per year.
Artificial intelligence has dominated my thoughts for the past three months. I’ve read every article I can find, listened to every podcast episode, spent hours experimenting with ChatGPT, and spoken to dozens of marketers, developers, and entrepreneurs to hear their thoughts. Today, I want to talk about where AI is today and how it will […]
Surely you’ve heard the phrase “content is king.” And while it may be a terribly overused expression, the fact remains that it’s true. Everyone knows that creating strong content is the best way to connect with your audience, increase brand awareness, drive sales, and boost ROI and profitability. But who exactly is pumping out all […]
We can all agree that investing in marketing is important. But how should you invest your digital marketing budget? Is it better to hire a digital marketing agency or an in-house employee (or employees)? Sure, you can take the do-it-yourself approach and run your own marketing campaigns for as long as you want. However, building […]
Think you’re producing good content? You very well may be, but that’s not enough. Good content won’t cut it if you want to crush the competition, increase traffic to your website and social media accounts, and build your online presence. You need great content and a focused plan. You’re about to learn how to: Create […]
You’ve got a handful of options when it comes to starting or revamping your content marketing production: Create your own content Hire a freelance writer Work with a content marketing agency specializing B2B content marketing Which is best? It depends on your business, of course, and the ratio of what you can invest sensibly right […]
A lot of bloggers just open up WordPress and start writing about a topic that interests them. Maybe they do a little research beforehand or create an outline to organize their thoughts, but that’s basically the gist of it. That’s a fine way to approach blogging, but it’s not the best way. Sure, some people […]