Core Web Vitals aren’t just some obscure tech geek algorithm tweak, they are an important metric to track in your SEO campaigns. Core Web Vitals, part of Google’s overall Page Experience Signals, measure a significant part of the customer’s experience on your website. They’re simple to understand, and yes, site owners should be taking them […]

Dual Purpose Content breaks the rules. It’s any content that achieves multiple goals that are typically at odds with each other. We’ve written in the past about the four components of a successful content strategy. Today, we’re sharing our secrets to driving even better results within those three content formats through Dual Purpose Content. But […]

  Finding time to invest in your company’s internal marketing isn’t easy. Even organizations with full-time marketers struggle to significantly grow their online presence through their internal marketing efforts. Building and implementing new marketing plans can be a time-intensive process. Fortunately, there is a better way to do internal marketing: repeat what works and fix […]

“What does it look like to work with your team?” We get that question a lot. Sometimes early in the sales process. Other times after a new client has signed on to work with us. Either way, we realized that it was time to peel back the curtain with a much more informative answer.

In the past few years, I’ve seen an emerging keyword research process that simplifies keyword research. However, this approach kills results. This approach is what I like to call the “Minimum Search Volume Threshold Approach.” The core of this approach is the desire to target search terms with a minimum threshold of 1,000 organic searches/month. […]

How to Build Your Annual Marketing Plan (from a Marketing Agency Owner Who Helps Build a Dozen Every Year) It’s time to start thinking about how we should be spending our marketing dollars in 2024. That’s right: it’s time to start thinking about your 2024 marketing plan. I know, it’s a lot to think about. […]

Google is constantly updating their namesake search engine to improve the user experience. The ultimate goal of these updates is to provide the best possible answers to any and all search queries. As Google’s popularity grew in the early days of the internet, businesses and marketers quickly realized how valuable a first-page search result could […]

A data-driven approach to finding a niche for your blog so you can rank higher in Google search results. So you’ve decided to start a new blog. That’s a great idea! Blogging is a great way to increase organic search traffic to your website. Frequently publishing awesome content provides more opportunities to provide value to […]

Blogging isn’t as easy as it used to be. 5 years ago, an expert could write a short, 500-word article on a topic and expect hundreds, if not thousands of readers to find it online. Content marketers were quick to notice how impactful blogging can be and began pushing out new articles as often as […]