The Puppeteer Method: the Future of Content Marketing I took what some might consider to be an unusual approach to writing this article: I didn’t write it. And no — I didn’t use AI. I spent 30 minutes jotting down notes and about 20 minutes recording myself talking about the topic. Then, I handed a […]
Knowing that you need to hire an SEO agency is the right first step toward building your online presence and growing your business. But before you rush to hire the first agency that rattles off an impressive client list or promises “immediate” growth (not possible!), you need to know how to choose an SEO agency […]
Here’s a controversial opinion: The absolute best way to improve your ecommerce category page SEO is to improve the page’s user experience. I’m not kidding. When it comes to product category pages (or “product listing pages” if you prefer), the UX is more important than keyword research, page headings, or any traditional SEO tactics. It’s […]
Everyone wants to improve SEO to rank high on search engine results pages (SERPs). But for some businesses, the more pressing issue is that they’re not appearing in search engines at all. If you’re in that boat, it’s because search engines can’t find, crawl, or index your website. Let’s explore what most businesses get wrong […]
Paid search, paid social, search engine optimization, and affiliate marketing. For the past 15 years, these four marketing tactics paired with sales outreach to dominate customer acquisition. How? They focused on making their target customer’s internet experience as convenient as possible. Each tactic drove results by integrating relevant, high-quality information or experiences with everyday Internet […]
Yes, we did just say mind-bottling. While many believe that SEO is dead (enough that 250 people search for that exact phrase every month), the reality is that it’s still very much alive, and we have the statistics to prove it. Sure, Google has made it very difficult to cheat the system, but that’s forced […]
Google is going through some big changes right now, and they’re going to have a huge impact on the way we do ecommerce SEO. We’re seeing lots of different features on the search results pages (and not just the AI-generated results from SGE) We’re also seeing a lot of the low-quality, cookie-cutter blog articles that […]
Help a Reporter Out (HARO) was recently rebranded as Connectively. Despite the name change, it’s still a powerful tool for building backlinks. Not just any backlinks, either — high-quality ones. Links from sites that can be very difficult to get links from otherwise. But Connectively is competitive. The Cision-owned platform has over one million users. […]
Google first announced the beta version of its Search Generative Experience (SGE) in May 2023. Many began to speculate that this, combined with ChatGPT, would be the nail in the coffin for SEO. “This will be the end of SEO” became common chatter across SEO communities. Will SGE change the way SEO works? Almost definitely. […]
One of the most effective ways to build a brand is by focusing on the intersection of SEO and content creation. We refer to this as “SEO content” or “SEO-centric content marketing”. Our team specializes in this intersection of SEO and content. We see it work wonders for growth-minded brands every day. But content-centric SEO […]