From successful entrepreneurs to small business owners to middle school students, just about everyone everywhere is working on building their personal brand. Teens and tweens are doing it on TikTok. Beauty experts are doing it with YouTube tutorials. Influencers are doing so with Instagram posts. We could go on and on … But the individuals […]
The content you generate can make or break your business. But what type of content should that be? Should we still be focused on blogs? Do we need to create more visual assets, such as videos and photos? Is it time to work Ebooks, webinars, and podcasts into our content strategy? There are a variety […]
Finding time to invest in your company’s internal marketing isn’t easy. Even organizations with full-time marketers struggle to significantly grow their online presence through their internal marketing efforts. Building and implementing new marketing plans can be a time-intensive process. Fortunately, there is a better way to do internal marketing: repeat what works and fix […]
It doesn’t matter if you have the greatest product or most incredible service in the world — unless you know how to market it, no one will know that it exists. There are all sorts of traditional marketing techniques that you can use to get your products in front of your customers. You can pay […]
Your website has a lot of unlocked revenue potential hiding in it. Maybe there are some old sales pages that could start driving more conversions if you made a few tweaks. Or maybe some of those underperforming blogs could get back up to the top of Google if you updated them. You can identify these […]
“What does it look like to work with your team?” We get that question a lot. Sometimes early in the sales process. Other times after a new client has signed on to work with us. Either way, we realized that it was time to peel back the curtain with a much more informative answer.
I distinctly remember opening my inbox on December 4th (it was my Dad’s birthday … easy date to remember) to a “Congratulations!” email. After searching for months for a job during a pandemic, the moment finally happened. I was ecstatic to tell my friends and family that I had been offered a position doing something […]
In the past few years, I’ve seen an emerging keyword research process that simplifies keyword research. However, this approach kills results. This approach is what I like to call the “Minimum Search Volume Threshold Approach.” The core of this approach is the desire to target search terms with a minimum threshold of 1,000 organic searches/month. […]
After all, you don’t just want people to read one blog post then bounce from your site forever. You want them to share it with their network, follow you on social media, and read every new post you put out. It’s kind of like being a musician. You don’t want to be a one-hit-wonder — […]
Regardless of the type of business you work in, it’s safe to assume that you already know what a CEO and CFO are. If you’re a little more in-the-know, you’re probably already aware of what a CTO does. But do you know what a CCO is? A CCO is a chief content officer. Now many […]