I distinctly remember opening my inbox on December 4th (it was my Dad’s birthday … easy date to remember) to a “Congratulations!” email. After searching for months for a job during a pandemic, the moment finally happened. I was ecstatic to tell my friends and family that I had been offered a position doing something […]

In the past few years, I’ve seen an emerging keyword research process that simplifies keyword research. However, this approach kills results. This approach is what I like to call the “Minimum Search Volume Threshold Approach.” The core of this approach is the desire to target search terms with a minimum threshold of 1,000 organic searches/month. […]

After all, you don’t just want people to read one blog post then bounce from your site forever. You want them to share it with their network, follow you on social media, and read every new post you put out. It’s kind of like being a musician. You don’t want to be a one-hit-wonder — […]

Google is constantly updating their namesake search engine to improve the user experience. The ultimate goal of these updates is to provide the best possible answers to any and all search queries. As Google’s popularity grew in the early days of the internet, businesses and marketers quickly realized how valuable a first-page search result could […]

A data-driven approach to finding a niche for your blog so you can rank higher in Google search results. So you’ve decided to start a new blog. That’s a great idea! Blogging is a great way to increase organic search traffic to your website. Frequently publishing awesome content provides more opportunities to provide value to […]

Blogging isn’t as easy as it used to be. 5 years ago, an expert could write a short, 500-word article on a topic and expect hundreds, if not thousands of readers to find it online. Content marketers were quick to notice how impactful blogging can be and began pushing out new articles as often as […]