Full visibility into your business growth

Not necessarily, but how much is 50% of your total website traffic worth to you?

You could do it yourself, but you’ll see the best results when you bring in experts to help. You can do your business’ taxes on your own, but probably choose to hire a professional because you know that they will be worth the investment.

If your business’ total marketing budget is <$2,000/month, it probably makes sense to take the DIY approach to SEO.

For those who would rather hire a professional, come explore our guide to hiring an SEO company to ensure that you hire a trusted professional.

Content marketing is the cornerstone of SEO.

Search engines like Google are obsessed with giving searchers what they’re looking for. When search engines find websites that provide useful information, they reward those websites by ranking them higher in search results.

The more high-quality content you write, the higher you will rank for the search terms that your customers are looking for.

Talk to an SEO expert to get their opinion. That being said, a good litmus test is to check your website’s domain authority using the Moz toolbar and compare it that to your competitors.

If your competitors have a higher domain authority than you, you’ll likely see the best results from focusing on the Authority side of SEO (i.e. getting more reputable websites to link to you). If your site’s authority is higher than your competitors, you should probably focus on the Relevancy and Crawlabilty side of SEO.

Struggling to decide which makes more sense? Set up a call with us and we’ll point you in the right direction.

The ROI of SEO varies from one industry to the next. How valuable would it be to your business to come up as the top recommendation when your customers are actively searching for you?

Let’s look at an ecommerce example. 49,000 people in the U.S. search Google for the exact phrase “pillows” every month (not to mention those who search for slight variants).

Being the first result on Google would bring 13,989 potential pillow shoppers to your website every month, many of whom had never heard of your brand before. Assuming 1% of those people become customers, this one search term would bring you 1,678 new customers every year.

If you sell your pillows for $50, that one keyword brings you $83,900 in revenue every year.

Search engines look at three primary factors when trying to understand all of the websites in their index: Authority, Relevancy, and Crawlability.

Authority is a measure of how reputable your website is in the eyes of Google and other search engines. Relevancy helps Google to understand what your website is about so it can send the right people to your website. Crawlability is the ease at which search engines can access areas of your site.

SEO is all about strategically pulling these three levers to help you show up in search results when customers search for themes related to your businessl