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An international ecommerce brand approached us in the summer of 2025 to enlist our help with recovering lost revenue from SEO.
Several months prior, they completed a platform migration from WordPress to Shopify.
While they worked with another SEO firm to oversee the Shopify migration, both traffic and SEO-driven revenue declined significantly during the migration.
We see this often. Website migrations are complex. They can lead to significant SEO declines if not done properly.
We kicked off our work together in May 2025.
Ecommerce Technical SEO Strategy and Implementation
We agreed to approach this engagement as a limited-scope SEO consultation project.
We set out to:
- Identify what caused the decline
- Thoroughly document those issues
- Meet with various members of their team to convey the issues and how to resolve each,
- Run quality assurance checks to ensure that the internal team implemented fixes properly.
Shopify Technical SEO Fixes
Website migrations often lead to a significant spike in technical SEO issues. We dive deeper into the SEO side of domain migrations here, which has a significant overlap with migrations from one content management system to another.
We uncovered tens of thousands of issues affecting the site. Given budget constraints, we needed to follow the Pareto Principle of SEO and focus on the 20% of issues that would recover 80% of lost SEO revenue. We decided to focus on fixing the following issues:
- 64 broken backlinks
- 10 pages with redirect chains
- 10k+ broken internal links
- Duplicate versions of competitor comparison pages that were competing for rankings
- 161 redirect issues from the old CMS
- Sitewide broken links for certain country-specific pages
- 73 soft 404s
We also took time to advise on how to drive more revenue to existing competitor comparison pages, one of their top SEO revenue opportunities.
We worked with their development team throughout June to ensure these fixes were properly implemented.
The results were impressive.
Ecommerce SEO Results
SEO traffic and revenue declined significantly prior to working together. When analyzing performance, we focused on how their site performed in July 2025 compared with the previous month and July 2024. In both July 2024 and June 2025, the site saw six-figure monthly traffic and revenue from search engines like Google.
By July, traffic hadn’t fully recovered to pre-migration levels. However, SEO-led revenue saw significant gains.
| July 2024 vs. July 2025 | Change |
| Organic Search Traffic | -18.3% |
| Organic Search Revenue | +61.1% |
Compared to June, organic search traffic and revenue skyrocketed.
| June vs. July 2025 | Change |
| Organic Search Traffic | +55.9% |
| Organic Search Revenue | +37.4% |
Needless to say, this ecommerce SEO project was a huge success.
Interested in seeing how we would help your team to profitably grow your customer base? Contact us to see how we help ecommerce and other B2C brands scale profitably.
More ecommerce case studies:
Helping APEX Ski Boots 3x Sales (in 2 Months!) | How We Grew JS Dental’s Organic Revenue 105%
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