• Last updated: November 2, 2025
  • 4 Min. Read

How We Helped One Ecommerce Arts & Crafts Client Grow Revenue by 431.9%

How we helped one ecommerce client scale revenue from organic traffic by 431.9% (and total online revenue by 392.5%).

Pat Ahern

Pat Ahern is the Managing Partner at Intergrowth®. He breaks down SEO/content marketing concepts & strategies into layman’s terms to show you how to grow your business. Outside of work, Pat spends his time rock climbing, traveling, and enjoying the best IPAs that he can get his hands on.

Articles Count 40 Intergrowth® articles written
Experience IconContributed to Content Marketing Institute, Recruiter.com, Startups.com, and dozens more publications
B2C Ecommerce SEO Standard Growth Service Results
Client characteristics: B2C ecommerce business selling arts and crafts supplies.

Snapshot of results:

  • Grew organic traffic by 176.3% (and total site traffic by 107.6%)
  • Grew revenue from organic traffic by 431.9% (and total online revenue by 392.5%)
  • Grew the conversion rate of organic traffic from 0.45% to 0.82% (and sitewide conversion rate from 0.47% to 0.9%)

Background

This ecommerce client came to us in late 2020 with the goal of increasing their online revenue. Their online sales skyrocketed in the first half of 2020. However, sales started to plummet by the end of the summer.

The market for art supplies was shrinking, and they needed to win market share over their much larger competitors.

The founder dreamed of building a lifestyle business that he could run with a few employees.

When we first met, that had minimal online presence. They averaged 4,000 site visitors per month in 2019. Half of those visitors came from search engines like Google.

The Growth Strategy

We spent November and December 2020 formalizing our growth strategy. By January, we were ready.

We kicked off our Starter Growth Content Marketing services —writing two articles and building two links/month to their site. As part of this, we launched a blog on their site and set up their site for success with a full SEO foundation.

One year in, organic traffic was their primary revenue driver.

sales autopilot cta

What We Achieved Together

Comparing 2021 to 2019, we achieved the following together:

  • Grew organic traffic by 176.3% (and total site traffic by 107.6%)
  • Grew revenue from organic traffic by 431.9% (and total online revenue by 392.5%)
  • Grew the conversion rate of organic traffic from 0.45% to 0.82% (and sitewide conversion rate from 0.47% to 0.9%)

After this time, the founder was ready to coast.

He had built his lifestyle business that could be managed with a small team. We shifted away from growth mode to monitoring and ensuring he kept his momentum.

As of mid-2023, articles we wrote together in 2021 still represent 14 of the 15 top organic traffic drivers to the website and organic traffic revenue is still up 241.5% compared to 2019.

Ready to see how we’d help take your business to the next level? Contact us today to learn more about working with our team.

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How We Helped One Ecommerce Arts & Crafts Client Grow Revenue by 431.9%
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