• Last updated: August 11, 2023
  • 5 minute read

How We Helped One Ecommerce Arts & Crafts Client Grow Revenue by 431.9%

How we helped one ecommerce client scale revenue from organic traffic by 431.9% (and total online revenue by 392.5%).

Pat Ahern Intergrowth® headshot
Pat Ahern
B2C Ecommerce SEO Standard Growth Service Results
Client characteristics: B2C ecommerce business selling arts and crafts supplies.

Snapshot of results:

  • Grew organic traffic by 176.3% (and total site traffic by 107.6%)
  • Grew revenue from organic traffic by 431.9% (and total online revenue by 392.5%)
  • Grew the conversion rate of organic traffic from 0.45% to 0.82% (and sitewide conversion rate from 0.47% to 0.9%)

Background

This ecommerce client came to us in late 2020 with the goal of increasing their online revenue. Their online sales skyrocketed in the first half of 2020. However, sales started to plummet by the end of the summer.

The market for art supplies was shrinking, and they needed to win market share over their much larger competitors.

The founder dreamed of building a lifestyle business that he could run with a few employees.

When we first met, that had minimal online presence. They averaged 4,000 site visitors per month in 2019. Half of those visitors came from search engines like Google.

The Growth Strategy

We spent November and December 2020 formalizing our growth strategy. By January, we were ready.

We kicked off our Standard Growth Content Marketing services —writing two articles and building two links/month to their site. As part of this, we launched a blog on their site and set up their site for success with a full SEO foundation.

One year in, organic traffic was their primary revenue driver.


sales-on-autopilot

What We Achieved Together

Comparing 2021 to 2019, we achieved the following together:

  • Grew organic traffic by 176.3% (and total site traffic by 107.6%)
  • Grew revenue from organic traffic by 431.9% (and total online revenue by 392.5%)
  • Grew the conversion rate of organic traffic from 0.45% to 0.82% (and sitewide conversion rate from 0.47% to 0.9%)

After this time, the founder was ready to coast.

He had built his lifestyle business that could be managed with a small team. We shifted away from growth mode to monitoring and ensuring he kept his momentum.

As of mid-2023, articles we wrote together in 2021 still represent 14 of the 15 top organic traffic drivers to the website and organic traffic revenue is still up 241.5% compared to 2019.

Ready to see how we’d help take your business to the next level? Contact us today to learn more about working with our team.

More Case Studies

How JS Dental Achieved +500% YoY Organic Traffic Growth

Every website has a presence, but it’s only successful if it brings in the right traffic. Traffic means people are interested in visiting your site and exploring what your service provides. The more traffic, the better known your business name becomes. But the goal is to do more than spread your name. You want to […]

Tyler Deitering

Scaling Gigly from 0 to 10,000 Readers/Month (in 9 Months)

We helped Gigly go from 0–10,000 sessions per month in under a year. For those who aren’t familiar, Gigly is a platform for freelancers, solopreneurs, and gigworkers, that connects them to benefits like insurance, legal advice, and financial advice. They also empower Alliance of Gig Workers members through education and additional resources. When they came […]

Pat Ahern

How We Helped Increase Now’s Organic Traffic by 942.7% (in 1 Year)

Every business wants its website to attract leads. But not just any leads — qualified leads with a high chance of converting. How do you know if they’re qualified? They don’t just visit your website, they take action. They sign up for your mailing list, fill out your lead gen form, and contact you to […]

Pat Ahern
Post Icon
How We Helped One Ecommerce Arts & Crafts Client Grow Revenue by 431.9%